Sklum has launched the HomeByMe Product Configurator on its website, allowing shoppers to customise sofas, wardrobes, and bathrooms in 3D with options for colours, fabrics, materials, and sizes.
Dassault Systèmes has announced that its HomeByMe solutions are enabling the European online furniture and décor retailer Sklum to offer 3D shopping experiences.
Sklum has launched the HomeByMe Product Configurator on its website. Shoppers can customise sofas, wardrobes and bathrooms directly on the site, seeking ideas and inspiration from a wide range of options in terms of colours, fabrics, materials and sizes, and matching features to their individual preferences.
Shoppers in more than 10 countries can customise sofas, wardrobes and bathrooms on Sklum’s website, and visualise preferences with real-time pricing updates.
“Using a 3D web product configurator is attractive for consumers, and the lifelike 3D rendering enables us to better highlight the quality of our products,” said Oana Matei, Chief Marketing Officer at Sklum.
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“HomeByMe provides capabilities to generate interactivity and visibility while showcasing ready-to-purchase products. That helps us accelerate our ecommerce business by increasing our conversion rates and our average basket size, setting us apart in a competitive industry.”
In a first phase, Spain-based Sklum is offering the HomeByMe Product Configurator for sofas, wardrobes and bathrooms. It will next extend these capabilities to products for every room in the house.
“HomeByMe breaks down the limits of static images and catalogues online to enable retailers to increase their digital footprint,” said Annabel Chaussat, CEO, 3DVIA, Dassault Systèmes.
“By making HomeByMe available on its website, Sklum offers multiple, modular configuration possibilities so that shoppers can find exactly what they want. It can nurture consumer loyalty, accelerate the sales cycle and boost its brand image.”
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