The acquisition marks CCI’s first operational site in Europe, expanding its global delivery footprint and multilingual capabilities while strengthening its position as a trusted CX partner to many demanding travel brands.
CCI, a Business Process Outsourcing (BPO) and customer experience provider, has announced the strategic acquisition of AviaContact, a Europe-based specialist in Travel and Leisure customer engagement solutions.
This acquisition marks CCI’s first operational site in Europe, further expanding its global delivery footprint and multilingual capabilities. With this move, CCI strengthens its position as a trusted CX partner to many demanding travel brands.
The Travel and Leisure sector is experiencing rapid growth, projected to exceed $11 trillion by 2030, fuelled by the resurgence of global tourism and rising consumer demand for seamless, personalised service.
This surge is driving demand for outsourcing partners that can deliver culturally fluent, 24/7 support across markets. The Travel BPO market alone is expected to grow at a CAGR of 14% through 2028.
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AviaContact brings domain expertise and a highly skilled team offering support in English, Spanish, French, Italian, Ukrainian, German, and Portuguese, immediately enhancing CCI’s ability to deliver exceptional, multi-language service across Europe and beyond.
With delivery operations in both Bulgaria and Ukraine, AviaContact gives CCI critical access to a highly educated, multilingual talent and strengthens its footprint in Eastern Europe. And increasingly strategic hub for high-quality, tech-enabled customer support.
The company is also GDS certified, which indicates proficiency in booking flights, hotels, car rentals, and other travel services, further strengthening its capability to serve global travel clients with advanced reservation and ticketing support.
There will be no changes to AviaContact’s management structure, and its leadership team, including Founder Victoria Dubrovska, will continue to oversee operations under CCI.
Martin Roe, CEO, CCI Global, said, “Our expansion into Europe is a direct response to the evolving needs of our clients. As they scale and diversify across markets, we’re committed to growing with them, offering the multilingual capabilities, regional presence, and operational agility required to deliver seamless customer experiences globally.”
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“With that, we’re also proud to be creating new job opportunities not only across Africa, where our roots run deep, but now also in Europe as we continue building a globally inclusive and high-performing workforce.”
Victoria Dubrovska, Founder, AviaContact, said, “This is not only a strategic step for the company but also a way to give my team, the people who built AviaContact – access to international career opportunities and global experience. I am truly excited to join such a strong African team at CCI and to contribute to the future of this continent, which I believe holds enormous potential.”
“At the same time, our clients will benefit from expanded multilingual capabilities, stronger global coverage, and access to advanced technology solutions that enable faster, more personalised customer experiences, all while we preserve the boutique-level service and flexibility they value us for”.
As travel and tourism continue to evolve into one of the fastest-growing sectors, CCI’s expanded platform is well-positioned to help brands meet rising customer expectations-from booking and real-time support to post-trip engagement-delivering memorable experiences that build loyalty and drive growth.
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