The “Win What You Spend” initiative by Weigel’s reflects a growing trend across the convenience retail industry, where gamified loyalty experiences are helping brands engage younger generations.
Weigel’s has introduced ‘Win What You Spend,’ a new gamification experience designed to engage guests in fresh, rewarding ways through the MyWeigel’s Rewards program.
Throughout November, every transaction made using a MyWeigel’s Rewards account automatically earns an entry for a chance to win back every dollar spent at Weigel’s during the month. It’s a simple, fun, and interactive way for guests to turn everyday visits into moments of excitement.
“This new campaign is more than just a giveaway—it’s an experience,” said Jessica Starnes, Director of Loyalty at Weigel’s. “Gamification allows us to connect with guests on a deeper level. It brings energy and anticipation into something as simple as a morning coffee or a fuel stop, making every visit more meaningful.”
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The “Win What You Spend” initiative reflects a growing trend across the convenience retail industry, where gamified loyalty experiences are helping brands engage younger generations.
Today’s guests expect more than transactions—they seek interaction, personalisation, and connection. By blending technology with the everyday rhythms of convenience, Weigel’s is creating a space where guests don’t just shop—they play, participate, and belong.
Through the MyWeigel’s App, members can track their entries, access exclusive offers, and enjoy year-round opportunities to win rewards that extend beyond discounts—turning loyalty into a lifestyle.
Weigel’s continues to invest in programs that elevate the guest experience, making its stores not only a destination for fuel, food, and family essentials but also a hub for digital engagement and community connection.
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