The partnership with Accrue positions SNIPES to tap into the growing adoption of mobile wallets, particularly among younger, streetwear-focused audiences.
SNIPES, a sneakers and streetwear retailer with more than 800 stores in Europe and the USA, has launched SNIPES Reserve, its new loyalty programme, in partnership with Accrue.
In a LinkedIn post, Joe Shoemaker, VP of Digital at SNIPES, said, “If you’ve worked with me over the past year and a half, you’ve probably heard me talk (a lot) about digital wallets and how they’ll reshape the way brands build loyalty.”
“This concept brings together customer experience, marketing, analytics, and technology – into one product that delivers value to both our customers and the SNIPES brand.”
The partnership with Accrue positions SNIPES to tap into the growing adoption of mobile wallets, particularly among younger, streetwear-focused audiences.
He added, “In a retail environment where people finance everything from sneakers to lunch orders, we wanted to offer real financial flexibility – while tapping into the cultural moments that define sneaker culture. Tangible rewards, delivered right into our customers’ wallets, keeping value and energy inside the brand.”
Shoemaker concluded, “Huge thanks to our partners at Accrue for being incredible collaborators from concept to launch. To the poq team who support the entire app experience. And to everyone on the SNIPES team who helped bring this vision to life.”
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