The rollout forms part of Currys’ long-term strategy to modernise in-store operations, strengthen pricing accuracy, and create more efficient workflows for store teams.
Currys reports that electronic shelf edge labels are now live in all of its 295 stores across the UK and Ireland. The rollout forms part of Currys’ long-term strategy to modernise in-store operations, strengthen pricing accuracy, and create more efficient workflows for store teams.
In a LinkedIn post, Martin Raper, Head of Operational Excellence for UK and Ireland at Currys, said, “This is a huge investment and a game-changing step for our stores. Massive thanks to our partners SOLUM and Vestcom for their incredible support in delivering what is already an award-winning innovation.”
The technology is expected to support Currys’ broader ambitions around digital transformation, allowing the brand to react faster to market changes and maintain pricing competitiveness across categories.
He added, “The benefits are clear: Greater agility in pricing; Over 400,000 hours saved in manual pricing tasks; More time for our colleagues to do what matters most, serving our customers. This milestone is a testament to how technology can transform retail operations and enhance customer experience.”
“So many great people have helped us get to this point. It is a very proud moment for the team and the future of retail at Currys!”
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