With this new partnership, customers can download its app, earn points when they shop with Lush and unlock rewards. They will also get first access to shop new product launches on the app.
British cosmetics retailer Lush has launched a new rewards programme, developed in collaboration with loyalty technology provider Talon.One.
With this new partnership, customers can download its app, earn points when they shop with Lush and unlock rewards. They will also get first access to shop new product launches on the app.
The programme includes sustainability-focused incentives, enabling customers to receive rewards for each piece of eligible plastic packaging returned to participating Lush stores.
In a LinkedIn post, Taniya De Abrew, Global Head of Digital Marketing & Programmes at Lush, said, “The Lush Rewards Programme has officially launched in the UK and key markets. It has taken over three years of work and a significant collaborative effort from teams across the business to bring it to life.”
She added, “I first met Nindi Kalsi and the Talon.One team at Braze Forge London in 2022, who helped us finally build a truly omnichannel solution – with our app at the centre of the experience.”
“Our customers have been asking for a rewards programme for decades, and I couldn’t be prouder to see it live today. A huge thank you to the Lush teams who have and are continuing to launch this worldwide.”
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