The ESELs will save Lincolnshire Co-op more than £100,000 a year in paper, toner, and printing costs while enabling faster pricing updates and freeing colleagues to focus on customer service.
Electronic shelf edge labels (ESELs) are being rolled out across all 100 Lincolnshire Co-op food stores, as part of a £4 million food technology transformation project. SOLUM provided the in-store equipment and coordinated installation teams to deliver the store deployment.
Approximately, food store colleagues manually change 550 labels a week, which can rise to 2,000 during an ambient promotion changeover week.
Moving to a digital system eliminates the need for colleagues to print and manually replace labels, saving them hours of their time. This allows shoppers and colleagues to react faster to pricing changes.
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The electronic labels will also save over £100,000 on paper, toner and printing per year, contributing to Lincolnshire Co-op’s sustainability strategy. They were first trialled in Lincolnshire Co-op’s The Bridge Food store in Newark during October.
Jane Wheeler, The Bridge Food Store Manager, Lincolnshire Co-op, said, “I can’t speak highly enough of the new electronic labels – they’re easy to use and incredibly reliable.”
“It’s a massive but positive change to how the team continues to deliver exceptional customer service and, when new promotions arrive, we’re confident our store will be ready to trade.”
The roll-out will be completed by the end of 2025, and all the society’s future food stores plan to open with the new technology.
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Paul Fitzpatrick, IS Solution Delivery Manager, said, “This is an exciting time for the business to bring a future-ready platform to our food stores, to help us drive operational excellence and build strength in the long-term.”
“We want to provide a foundation in which technology is the enabler to remove administrative-related tasks, so time can be released for colleagues to focus on the customer. These ESELs will help us do that.”
Mark Duckworth, Country Manager at SOLUM UK & Ireland, said, “Our partnership with Lincolnshire Co-op reflects a shared commitment to putting customers first and driving meaningful retail innovation.”
“We’re dedicated to delivering high-quality products and smart retail solutions that support our customer’s digital transformation and contribute to the ongoing advancement of the UK retail sector.”
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