SER Group Acquires Metaforce to Boost CXM and AI-Driven Content Automation

The move strengthens SER’s position in Smart Content, adding modern document generation innovations to the Doxis AI-powered ECM platform, giving customers complete control over the full content lifecycle.

SER Group, a provider of intelligent content automation solutions, has announced the acquisition of Metaforce, a company in Customer Communication Management (CCM) and Customer Experience Management (CXM) software solutions.

The move strengthens SER’s position in Smart Content, adding modern document generation innovations to the Doxis AI-powered enterprise content management (ECM) platform, giving customers complete control over the full content lifecycle.

Today’s organisations face mounting pressure to efficiently create personalised, compliant, and interactive customer communications at large scale, while also successfully empowering frontline staff and securely managing confidential information. 

The fusion of CCM/CXM and ECM technologies addresses this challenge head-on — enabling companies to generate, store and govern documents intelligently across the entire document lifecycle.

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With the integration of Metaforce’s next-generation CCM and CXM technology, Doxis customers now benefit from truly end-to-end intelligent content automation — from inbound information capture to outbound communications — within a single, AI-driven platform.

For customers, this means faster, smarter, and higher-quality processes. By leveraging AI-powered CCM and CXM capabilities, customers can ensure accuracy, compliance, and efficiency across business-critical use cases, for example:

• For insurance and financial services providers, Doxis automates the creation of policies, contracts, and customer correspondence, freeing teams to focus on service rather than paperwork.
• In HR, Doxis powers the full employee journey — from processing job applications and generating contracts to onboarding and managing all related documentation, directly integrated with HR systems like SAP SuccessFactors.
• In Legal and Sales, Doxis accelerates document preparation for contracts, proposals, and approvals, helping teams close deals faster and with greater confidence.

Metaforce helps organisations manage all aspects of digital customer communication — from dynamic document generation to interactive forms — delivering high-quality, low-effort experiences.

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“With Metaforce joining SER, we’re heralding a new era of Smart Content and revolutionising how document processes are automated and managed,” said Dr. John Bates, CEO of SER. 

“By enhancing ECM with CCM, we’re closing the loop for our customers — helping them not only manage and understand their documents but also generate them intelligently and compliantly. This is a part of our mission to maximise our customers’ ROI: return on information.”

“We are thrilled to join forces with SER, a Gartner Leader in document management, and provide our customers AI-infused solutions for the entire document lifecycle,” said Johan Junge, CEO of Metaforce.

“SER and Metaforce are perfectly aligned in our customer-centric vision. Together, we look forward to unlocking further use cases and providing even better digital experiences for customers.”

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