The initiative by Perfect Corp. brings innovative AI skin analysis technology into the pharmacy environment, helping consumers explore their skincare needs and discover suitable product options.
Perfect Corp. has announced that it is powering a new in-store digital innovation in the pharmacy sector through a new partnership with PHOENIX Pharma Italia.
Customers visiting the Italian BENU parapharmacy of Citylife in Milano, part of the PHOENIX Pharma Italia Group, can now access an AI-powered skin analysis and personalised product recommendation experience.
PHOENIX Pharma Italia plans to expand the solution to additional pharmacies and says it will continue exploring ways to integrate digital services into its retail ecosystem. Future developments include CRM integration and enhancements designed to support the evolving expectations of customers.
Customers can access the experience in BENU parapharmacy through smart, illuminated mirrors provided by Inovshop.
With a facial scan, Perfect Corp.’s Skincare Pro solution analyses several facial features and identifies eight skin concerns, including spots, wrinkles, acne, redness, eye bags, dark circles, radiance, firmness, as well as the skin type.
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The results are delivered on an iPad interface and paired with personalised suggestions drawn from more than 200 skincare products from major brands integrated into the recommendation system.
“Partnering with PHOENIX Pharma Italia allows us to expand our retail innovation into a new environment where skincare advice plays a key role in the customer decision process,” said Alice Chang, Founder and CEO at Perfect Corp.
“Our AI-powered tools help consumers explore their skincare needs in an accessible, intuitive way, and support pharmacies in offering more personalised product guidance.”
Vincenzo Masci, Group Commercial & Marketing Director at PHOENIX Pharma Italia, said, “We are pleased to collaborate with Perfect Corp. as we continue to enrich the customer experience in our BENU stores, also thanks to our new Beauty Circle format, dedicated to a new concept of beauty.”
“Digital solutions like this help simplify the shopping process and offer customers new ways to engage with our skincare assortment, making it easier for them to find products that suit their needs.”
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