The new AI-powered, one-to-one promotional solution by Eagle Eye delivers custom, individualised offers at scale with real-time execution
Eagle Eye, a SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has announced the launch of Personalized Promotions, an AI-powered solution that allows retailers to automatically create one-to-one offers to millions of shoppers in real time, moving personalisation from strategy into scalable execution.
Advancing Retailers’ Personalisation Efforts
Achieving one-to-one personalisation has been a retail goal for decades. But even as the industry has made real progress towards recognising individual shoppers through loyalty and digital channels, truly customised promotions remain a challenge.
Traditional retail promotions rely on either undifferentiated blanket discounts or “targeted” offers manually deployed to broad customer segments, limiting relevance and efficiency.
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The Boston Consulting Group estimates that enterprise retailers can generate over $100 million of topline impact from scaling the execution of personalised offers. Eagle Eye’s new Personalized Promotions is designed to help retailers capture that value by replacing manual, segment-based approaches with automated, individual-level execution.
Scalable Customised Offers
With Personalized Promotions, retailers can deliver tailored offers to each customer as an individual, resulting in greater return per promotional dollar, reduced operational workload, and improved customer recruitment, reactivation, and long-term engagement.
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The solution uses AI and machine learning models to create, personalise, allocate and execute targeted discount offers for each shopper, aligned to both customer preferences and retailer objectives and budgets.
“Retailers have long struggled to connect meaningful personalisation with real-time execution at scale,” said Cedric Chereau, Vice President EMEA and Managing Director EAI at Eagle Eye.
“With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalization Science, and it unlocks enormous commercial and customer value.”
Creating Value for Supplier Brands
Personalized Promotions also strengthens retailer-supplier collaboration by giving CPG brands a proven, measurable way to influence customer behaviour. Brands gain access to clear audience, performance and incremental sales reporting.
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Unlike traditional promotional platforms that rely on predefined segments and limited “best-fit” pools, Personalized Promotions provides attribution at the individual level, creating new opportunities for supplier funding while providing clearer measurement of promotional impact.
The Latest Solution in Eagle Eye’s AI Personalization Science Suite
Personalized Promotions enables retailers to deploy new, omnichannel, AI-generated offers bound by customizable business objectives and guardrails, allowing them to retain centralised control over their promotional strategies while enjoying the scale and efficiency gains afforded by an AI-first personalisation engine.
Along with Personalized Challenges, a personalised gamification capability that has generated 7:1 ROI for companies like Tesco, Morrisons and Carrefour; and Smart Rewards, a real-time loyalty, incentive and customer engagement solution; Personalized Promotions is part of Eagle Eye’s full suite of retail-sector focused loyalty and personalisation innovations designed for enterprise retailers and grocers, convenience store groups and CPG brands.
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