The Musement platform is powering a new Jet2experiences website dedicated to tours and activities, enabling customers to easily search and book an experience online or via the Jet2 mobile app.
Jet2 is partnering with global tours and activities business Musement to offer an extensive selection of excursions, activities and attraction tickets for customers travelling on a Jet2holidays package holiday or Jet2.com flight.
The partnership means that all Jet2 customers across more than 75 destinations will be able to choose from a diverse portfolio of thousands of things to do, ranging from water park visits and boat trips, to sightseeing tours and off-road 4×4 adventures.
The Musement platform is powering a new Jet2experiences website dedicated to tours and activities, enabling customers to easily search and book an experience online or via the Jet2 mobile app.
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Once the rollout of the platform has been completed, both airline and holiday customers will be able to browse and book experiences from the moment a flight or package is purchased, up until and including their time in destination.
The curated range of excursions, activities and attraction tickets has been designed with customer experience as the priority for Jet2 and Musement.
They all meet stringent requirements related to product quality and operational excellence, a comprehensive inventory covering all beach and city destinations, proven Health & Safety standards, and a seamless online experience for customers.
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Steve Heapy, CEO at Jet2, said, “We are always looking at how we can further improve our incredible customer experience, and today’s announcement means our customers can choose from an even bigger selection of attractions and activities when enjoying their award-winning flights and holidays with us.”
“Whether before or during their holidays, this partnership with Musement makes it easier for customers to book their in-destination experiences and means we are offering a best-in-class choice of things to do, enhancing the holiday experience even further.”
Peter Ulwahn, TUI Musement CEO, added, “This is a very important strategic agreement for Jet2 and Musement, as well as being a significant partnership to drive growth of the Tours & Activities market.”
“Furthermore, this partnership reaffirms Musement’s position as the leading B2B partner for Tours & Activities, and our team is ready to work with Jet2 in providing great experiences for their customers.”
The new offering will be rolled out during 2026, initially available to customers who have a direct booking with Jet2.com and Jet2holidays (including Jet2Villas and Jet2CityBreaks), with customers booking via an independent travel agent able to access it later.
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