With this collaboration, customer intent signals captured across Google can inform personalised actions within Klaviyo, with every interaction feeding back into a trusted customer profile.
Google has teamed with marketing automation platform Klaviyo to help brands offer “AI-driven” customer experiences.
The partnership aims to combine Google’s expertise in search, advertising, AI and messaging with Klaviyo’s real-time customer data and decisioning.
The goal, the companies said in a news release, is to help brands trade “static campaigns” for experiences that automatically adapt to consumer behaviour and intent.
“Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions,” said Andrew Bialecki, Klaviyo’s Co-Founder and Co-CEO.
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“Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships.”
With this collaboration, customer intent signals captured across Google can inform personalised actions within Klaviyo, with every interaction feeding back into a trusted customer profile.
The companies say these experiences are powered by Klaviyo’s data platform, which processes 3.4 billion daily customer interactions across more than 8 billion profiles, tying together customer, purchase, and behavioural data in real time.
“Google views Klaviyo as a key marketing player in this new era of agentic commerce,” said Stephen Brough, Global GTM Head, RCS for Business at Google.
“This deepened collaboration across our two companies and product lines will help Google bring real-time customer intelligence to every touchpoint a consumer has – from ads to AI.”
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