SOLUM Unveils Integrated Retail Technology and Vision AI Solutions

By connecting pricing, communication and store operations within a unified framework, SOLUM aims to help European retailers improve efficiency, create new value and advance sustainability initiatives.

SOLUM has unveiled retail display innovations and integrated solutions that connect technology, operations and data to create more agile and scalable retail environments. 

By connecting pricing, communication and store operations within a unified framework, SOLUM aims to help European retailers improve efficiency, create new value and advance sustainability initiatives.

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At EuroShop, SOLUM will present practical applications that combine connected display technologies with data and analytics in real store environments. 

Vision AI will demonstrate personalised product recommendations linked to electronic shelf labels (ESL), while Bluetooth Low Energy (BLE)-enabled positioning will reduce picking times and improve fulfilment efficiency. 

Traffic analytics will support measurable retail media activation, and occupancy-based automation will optimise lighting and heating, ventilation and air conditioning (HVAC) performance. 

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Together, these use cases illustrate how data and communication technologies enhance operational execution across the store.

Complementing these capabilities, SOLUM will introduce several hardware advancements, including a new 4-colour freezer ESL for enhanced promotional visibility in temperature-controlled formats, an expanded large-format e-paper lineup up to 32 inches for dynamic and energy-efficient in-store communication, and a 55-inch semi-outdoor digital signage solution designed for storefront and high-traffic deployment. 

Among these, Newton Core+ stands out as a next-generation ESL solution tailored to European retail requirements, combining premium design, reinforced durability and advanced functionality to support scalable retail deployments.

SOLUM also continues to expand collaboration across the broader retail technology ecosystem.

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At EuroShop, SOLUM will highlight partnerships with Competera in artificial intelligence (AI)-based pricing optimisation, EWQ in unified in-store digital communication, Huawei in next-generation connectivity infrastructure, Scheidt & Bachmann in energy retail systems, and Simbe in AI-powered retail shelf digitisation. 

These collaborations reflect an open and interoperable approach to retail technology integration.

“SOLUM has earned the trust of European retailers through consistent hardware quality and a customer-first partnership approach,” said Daniel Lee, CEO of SOLUM Europe. “Building on that foundation, we have expanded our capabilities to integrate solutions and ecosystem collaboration into a cohesive retail platform. 

At EuroShop, we look forward to engaging with European retailers to demonstrate how this integrated approach delivers measurable value and supports their long-term transformation.”

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