Superagent autonomously runs campaigns, journeys, and transactions across WhatsApp, RCS, and voice. Superclaw offers a self-hosted option for SMEs and regulated firms.
Gupshup has launched Superagent, an autonomous AI agent designed to manage customer conversations across messaging and voice channels at scale.
The platform moves beyond traditional assistants by acting as a central system for managing customer interactions, campaigns, and journeys through a single conversational interface.
Superagent can design and launch campaigns, manage infrastructure, process transactions, monitor performance, and optimise outcomes, bringing multiple CX functions into one system.
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Key Capabilities
- Campaign creation and management through a single interface
- Orchestration of customer journeys across channels
- Messaging and voice infrastructure setup
- Transaction processing and performance tracking
- Continuous optimisation based on interaction data
The platform operates across channels, including WhatsApp, RCS, SMS, Truecaller, Telegram, Instagram, and voice, supporting multiple languages globally.
It builds on Gupshup’s messaging infrastructure, which handles billions of interactions each month across thousands of businesses, incorporating industry-specific practices and performance data.
With minimal input, businesses can set up campaigns, deploy AI agents, analyse performance, and refine engagement strategies.
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Performance Impact
- Up to 90% reduction in time, effort, and cost
- Over 25% increase in conversions reported by beta users
“Managing customer conversations has been too hard for too long. Superagent can run end-to-end customer engagement across channels without manual intervention,” said Beerud Sheth, Chief Executive Officer, Gupshup.
Alongside Superagent, the company introduced Superclaw, a self-hosted version designed for organisations that require greater control over data and infrastructure.
Superclaw runs locally, keeping customer data on-device, and supports businesses that prioritise privacy or operate in regulated environments.
The launch reflects a broader shift toward autonomous systems that manage customer engagement across channels, reducing operational complexity while improving responsiveness and outcomes.
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