The Perfume Shop has relaunched its loyalty programme with new rewards, member pricing and exclusive access to strengthen customer engagement and encourage repeat purchases.
The Perfume Shop, a fragrance retailer, has relaunched its loyalty programme for six million members to encourage repeat purchases and better understand customer shopping behaviour.
The company has renamed the 14-year-old scheme The Perfume Club, introducing simpler rewards, member-only prices and greater access to exclusive products and events.
Members will continue to earn points on purchases, which can be redeemed against future fragrance purchases, while the revamped programme introduces weekly rotating perks, including brand offers, competitions and special promotions.
Customers will also receive early access to new product launches, promotions and in-store events.
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The Perfume Shop said it redesigned the programme in response to changing customer expectations, with shoppers increasingly looking for straightforward benefits, clear value and rewards that provide value.
Alongside strengthening customer loyalty, the retailer expects the new scheme to provide greater insight into members’ purchasing habits, helping it build longer-term relationships and deliver more personalised offers.
“Over the past 14 years, our loyalty programme has grown to include a breadth of benefits for our perfume fans. But customer expectations have changed. People want simplicity, clear value, and rewards that feel worth it every time they shop. The Perfume Club is designed to do exactly that. We have listened closely to our customers and focused on what matters most to them, especially member pricing and exclusive access. This next chapter is about making our community feel part of something special while giving them more reasons to shop their favourite perfumes with us,” said Thea Wilson, Head of Customer, The Perfume Shop.
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