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James Riess

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James Riess leads loyalty and CRM at Merkle. A recognised expert in customer experience and loyalty marketing, he helps clients drive business transformation through data-driven, technology-enabled strategies. With over two decades of global leadership experience, James has a proven track record of growing client relationships, leading cross-functional teams, and uncovering new business opportunities. He has been with Merkle for more than six years, during which he has held several leadership roles, including Chief Strategy Officer.