AI

AI Is Quietly Transforming the Drive-Thru Experience

A new era of drive-thru CX is emerging. Ben Bellettini, SVP of Restaurant Sales at SoundHound AI, discusses how AI-powered ordering is transforming the drive-thru experience with speed, accuracy, and more personalised customer interactions.

AI in Customer Service Fails 4x More Than Other Tasks

New report reveals that AI in customer service often fails to meet expectations, with rising consumer concerns over data use and trust, highlighting the need for transparency, context-aware personalisation, and meaningful human-AI collaboration to drive lasting loyalty.

How Loyalty Hinges on Data, AI, and Transparency

Press Ganey Forsta’s new report reveals the trust gap in CX, showing how data use, personalisation, and AI transparency drive or destroy loyalty.

5 CX Challenges AI Fixes When You Start with The Problem

AI isn’t a magic wand for customer experience, it’s a mirror. In 2025, the brands winning aren’t chasing the flashiest copilots or dashboards. They’re diagnosing root problems, building trust, and letting AI clear friction so humans can do what only humans can.

Customer Frustration Soars: Only 60% Happy with AI Interactions

Despite AI’s promise to transform customer experience, most consumers still prefer human interaction. New insights reveal where automation is falling short and what brands must do to bridge the gap.

How AI Is Rewriting The Rules of Social Media Performance

Social media success is no longer about chasing vanity metrics. AI-driven tools are shifting the focus from reach to measurable engagement, helping brands optimise campaigns for true business impact.

Why Every CRO Needs to Own The CX Strategy

CROs must take ownership of CX strategy. In this interview, boost.ai’s CRO Nick Mitchell explains how automation, self-service, and AI-led personalisation are directly moving the revenue needle.

Beyond Buzzwords: What It Takes to Build an Intelligent Customer Experience

Forget the hype. Here’s the real architecture powering fast, personalised, AI-driven customer experience…but without real-time activation, even the smartest models won’t move the needle.

Can Shoppers Trust AI? Inside the 2025 Ecommerce Transformation

Akeneo’s survey found that 75% of consumers have noticed AI-powered recommendations or chatbots while shopping online, and nearly half of those have actively engaged with these tools.

NPS Still Reigns as CX’s Most Strategic Metric at HSBC

Stefan Witteman, Client Experience Lead at HSBC Private Bank, shares sharp insights on why NPS remains critical, why CSAT may be outdated, and how AI can elevate private banking—if guided by ethics, equity, and a human-first mindset.
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