AI

Agentic AI Is Moving CX From Pilots to Performance

Enterprises report deployment cycles up to 3x faster, containment rates exceeding 80%, and customer satisfaction improvements of up to 20%, indicating that AI-first CX is shifting from experimentation into production environments.

How AI Is Reframing Customer Feedback

AI is reshaping how organisations collect, analyse and act on customer feedback, helping businesses turn vast volumes of data into real-time insights that improve customer experience and decision-making.

AI Is Quietly Transforming the Drive-Thru Experience

A new era of drive-thru CX is emerging. Ben Bellettini, SVP of Restaurant Sales at SoundHound AI, discusses how AI-powered ordering is transforming the drive-thru experience with speed, accuracy, and more personalised customer interactions.

AI in Customer Service Fails 4x More Than Other Tasks

New report reveals that AI in customer service often fails to meet expectations, with rising consumer concerns over data use and trust, highlighting the need for transparency, context-aware personalisation, and meaningful human-AI collaboration to drive lasting loyalty.

How Loyalty Hinges on Data, AI, and Transparency

Press Ganey Forsta’s new report reveals the trust gap in CX, showing how data use, personalisation, and AI transparency drive or destroy loyalty.

5 CX Challenges AI Fixes When You Start with The Problem

AI isn’t a magic wand for customer experience, it’s a mirror. In 2025, the brands winning aren’t chasing the flashiest copilots or dashboards. They’re diagnosing root problems, building trust, and letting AI clear friction so humans can do what only humans can.

Customer Frustration Soars: Only 60% Happy with AI Interactions

Despite AI’s promise to transform customer experience, most consumers still prefer human interaction. New insights reveal where automation is falling short and what brands must do to bridge the gap.
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