AI

AI Is Quietly Transforming the Drive-Thru Experience

A new era of drive-thru CX is emerging. Ben Bellettini, SVP of Restaurant Sales at SoundHound AI, discusses how AI-powered ordering is transforming the drive-thru experience with speed, accuracy, and more personalised customer interactions.

AI in Customer Service Fails 4x More Than Other Tasks

New report reveals that AI in customer service often fails to meet expectations, with rising consumer concerns over data use and trust, highlighting the need for transparency, context-aware personalisation, and meaningful human-AI collaboration to drive lasting loyalty.

How Loyalty Hinges on Data, AI, and Transparency

Press Ganey Forsta’s new report reveals the trust gap in CX, showing how data use, personalisation, and AI transparency drive or destroy loyalty.

5 CX Challenges AI Fixes When You Start with The Problem

AI isn’t a magic wand for customer experience, it’s a mirror. In 2025, the brands winning aren’t chasing the flashiest copilots or dashboards. They’re diagnosing root problems, building trust, and letting AI clear friction so humans can do what only humans can.

Customer Frustration Soars: Only 60% Happy with AI Interactions

Despite AI’s promise to transform customer experience, most consumers still prefer human interaction. New insights reveal where automation is falling short and what brands must do to bridge the gap.

How AI Is Rewriting The Rules of Social Media Performance

Social media success is no longer about chasing vanity metrics. AI-driven tools are shifting the focus from reach to measurable engagement, helping brands optimise campaigns for true business impact.

Why Every CRO Needs to Own The CX Strategy

CROs must take ownership of CX strategy. In this interview, boost.ai’s CRO Nick Mitchell explains how automation, self-service, and AI-led personalisation are directly moving the revenue needle.

Beyond Buzzwords: What It Takes to Build an Intelligent Customer Experience

Forget the hype. Here’s the real architecture powering fast, personalised, AI-driven customer experience…but without real-time activation, even the smartest models won’t move the needle.

Can Shoppers Trust AI? Inside the 2025 Ecommerce Transformation

Akeneo’s survey found that 75% of consumers have noticed AI-powered recommendations or chatbots while shopping online, and nearly half of those have actively engaged with these tools.

NPS Still Reigns as CX’s Most Strategic Metric at HSBC

Stefan Witteman, Client Experience Lead at HSBC Private Bank, shares sharp insights on why NPS remains critical, why CSAT may be outdated, and how AI can elevate private banking—if guided by ethics, equity, and a human-first mindset.

What Most CX Programs Get Wrong About AI

Customer experience leaders are racing to adopt AI—but in the frenzy to innovate, many are missing the point. It’s not about the tools you deploy; it’s about the strategy behind them.

AI in Martech: The Hidden Engine Powering Modern Customer Experience

Discover how AI is transforming marketing technology from within — and why these changes are quietly powering the next generation of personalised, scalable customer experiences.

How Top CX Leaders Overcome Budget, Risk, and Time Barriers

Many CX teams feel stuck by budget limits, risk concerns, and lack of time. Top brands are now using smarter outsourcing, targeted AI, and reinvestment to move forward without waiting.

AI in CX? Proceed with Caution (Red Flags Everywhere)

Muss Haq, Author of The Year of AI and Customer Centricity, warns of AI’s potential pitfalls in customer experience. Learn the red flags businesses must avoid to build trust and long-term loyalty.

Beyond the Old Ways, AI Delivers What Surveys Can’t

Survey fatigue is real, and it's stopping businesses from hearing their customers’ vital truths. AI-powered text and voice analysis are changing the game, making it possible to gather deep insights without providing customers with rows of questions.

Essential AI Apps Toolkit for Managing Your Brand’s Social Media

With thousands of AI tools to choose from, and new ones released daily, it’s hard to make sense of it all—here’s a list of the best AI apps for your business.

Smarter Service Begins with Generative and Agentic AI

Nearly 90% of organisations report improvements or expect improvements in first-contact resolution rates and response times with Generative and Agentic AI.

Personalisation vs Privacy: Where’s the Debate Going?

Businesses must walk away from the catch-all data collecting policy, and adapt a more privacy-first approach by collecting only what’s necessary.

How Programmatic Advertising Impacts CX – And How to Improve It

Clara De Rose, Head of Customer Success at Adform elaborates on how programmatic advertising impacts customer experience. She recommends strategies to enhance personalisation, transparency, and relevance.

Beyond Automation: Embracing AI as a Partner to Build Stronger Customer Relationships

Rethinking AI as a partner rather than a replacement can deepen connections and create more meaningful customer relationships.

The Transformative Potential of AI in Customer Purchasing Journeys

AI-powered search tools, personalised recommendations and virtual assistants can be essential tools in the discovery and evaluation stages of consumer journeys.

Brand Priorities for 2025

Are you ready for the 2025 customer that’s reinventing themself? CXM Today tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

How GenAI Leverages Data for Retail Success

GenAI enables retailers to offer more personalised experiences with data and create innovative solutions that meet the evolving needs of customers in a competitive market.
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