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Customer Behaviour

Success Becomes a Trap: How Brands Can Regain Product-Market Fit

Even established brands can lose product-market fit as customer needs evolve. Explore warning signs, recovery strategies, and how CX, digital reinvention, and customer-driven innovation can help companies stay relevant and resilient.

78% of UK Returns End in Refunds, Loyalty at Risk

As brands navigate macroeconomic volatility and growing consumer scrutiny, the report underlines that post-purchase excellence is now a core competitive differentiator and not just an operational necessity.

Global Consistency in Customer Voice Unlocks ROI

From rethinking onboarding to unifying global customer voice, HSBC’s CX strategy shows how empathy, data and design can work together to build loyalty.

Over 60% of Consumers Find Retail Communications Irrelevant

As shoppers face overwhelming choices, retailers must move beyond broad labels to truly understand their customers’ unique needs. New study finds retail brands can no longer rely on demographics to inform communication strategies, highlighting the urgent need for personalisation.

What are The Top Drivers of Patient Loyalty in 2025?

Press Ganey’s Patient Experience 2025 report reveals the emerging trends of patient loyalty in the healthcare industry and why reliability may matter more than satisfaction.

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

AI, CX, and the End of Disconnected Listening

Despite the growing amount of customer feedback, most brands still struggle to act on what truly matters.
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