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Customer Behaviour

The State of Customer Experience: What 2025 Taught Us

A deep dive into the state of customer experience in 2025 — from AI receptionists and intent-driven design to broken VOC systems, experience debt, and the rise of autonomous customer experience.

Consumers Want Smarter AI as Retailers Struggle to Keep Up

A new CI&T report reveals rising consumer adoption of AI in shopping, but highlights a widening trust and execution gap across UK and Ireland retailers.

Your Digital Customers are Lying to You

AI-powered digital twins promise near-perfect predictions in customer research, but perfection hides bias, smooths out contradictions, and misses the messy, surprising human insights that drive real innovation.

Clarity is The New Currency of Customer Trust

A new report finds customer loyalty at a tipping point in the Age of Overwhelm, urging brands to prioritise clarity, empathy, and real-time understanding over excessive communication.

‘True Loyalty’ Stalls as Gen Z Drives Rise of ‘Trend Loyalty’

New ‘Trend Loyalty’ metric reveals Gen Z’s obsession with viral products – nearly half (43%) buy just because it’s trending, signalling a major shift from long-term brand trust to fast-moving, hype-driven loyalty.

Success Becomes a Trap: How Brands Can Regain Product-Market Fit

Even established brands can lose product-market fit as customer needs evolve. Explore warning signs, recovery strategies, and how CX, digital reinvention, and customer-driven innovation can help companies stay relevant and resilient.

78% of UK Returns End in Refunds, Loyalty at Risk

As brands navigate macroeconomic volatility and growing consumer scrutiny, the report underlines that post-purchase excellence is now a core competitive differentiator and not just an operational necessity.

Global Consistency in Customer Voice Unlocks ROI

From rethinking onboarding to unifying global customer voice, HSBC’s CX strategy shows how empathy, data and design can work together to build loyalty.

Over 60% of Consumers Find Retail Communications Irrelevant

As shoppers face overwhelming choices, retailers must move beyond broad labels to truly understand their customers’ unique needs. New study finds retail brands can no longer rely on demographics to inform communication strategies, highlighting the urgent need for personalisation.

What are The Top Drivers of Patient Loyalty in 2025?

Press Ganey’s Patient Experience 2025 report reveals the emerging trends of patient loyalty in the healthcare industry and why reliability may matter more than satisfaction.

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

AI, CX, and the End of Disconnected Listening

Despite the growing amount of customer feedback, most brands still struggle to act on what truly matters.

How Outdated Processes Undermine Trust in AI-Driven CXs

While consumer trust in AI is growing, outdated forms, poor omnichannel experiences, and clumsy data intake processes are eroding confidence, especially in critical sectors like healthcare, banking, and insurance.

Rethink Mobile: Behaviour Beats Downloads

French brands are moving from chasing installs to mastering the real customer journey, blending data, trust and behaviour insights to turn browsers into loyalists.

Most CX Dashboards Are Digital Graveyards—It’s Time to Dig Up the Truth

Most CX dashboards are cluttered with unused metrics and surface-level insights. In this interview, CX expert Sue Duris explains how to transform passive data into action, build feedback loops that drive behaviour change, and turn customer silence into advocacy.

Advertising Receptivity: Does Mindset Matter More Than Timing?

Consumer mindset plays a critical role in advertising receptivity, shaping how—and when—audiences are most open to brand messages.

The Future of VoC Isn’t Data, It’s Activation

VoC programs are transforming into intelligent, self-learning experience engines powered by AI—automated, adaptive, and always on. But without action, even the smartest insights deliver no value.

How Retailers Can Adapt to UK Consumers’ Cost-Conscious Mindset

Dentsu’s latest report reveals how retailers must adapt to win trust, spend, and long-term loyalty.

Patients Demand More Than Medicine—Is Pharma Ready?

A new study by ixlayer and Ipsos reveals that patients expect pharmaceutical companies to do more in enhancing the patient experience through digital health solutions, from telehealth access to lab testing and medication affordability.

The Psychology Behind Smarter Insurance Choices

NAVIGATING CUSTOMER MINDS: Insurance decisions can be overwhelming, but consumer psychology can simplify the process. How can transparency, guided choices, and ethical nudges help customers make informed decisions with confidence?

First Impressions! Brands Can Win or Lose in a Split Second

NAVIGATING CUSTOMER MINDS: Neuroscience proves that customers judge a brand’s trustworthiness within 0.1 seconds—before a single word is spoken. Discover how visual cues, clothing, and non-verbal signals shape customer perceptions and drive engagement.

Word-of-Mouth is Back, Now Digitally

AR-driven word-of-mouth is significantly driving brand outcomes—and consumers are loving it too.

Understand the “Why” Behind the “Buy”

Fashion is a dynamic industry, and as a result, there are several complex variables. Deconstructing customer intent is the key to reversing the downward trend.

Hybrid Office Dynamics Impact Brick-and-Mortar Retail Footfall

High streets are leading the retail sector with 33% of shoppers visiting weekly or more. Luckily for brick-and-mortar, shopping still holds space as a leisure and social activity.

The Psychology Behind Decision-Making

Navigating Customer Minds: One of the central tenets of modern societies is freedom. Freedom of choice however doesn't mean one isn't a slave to the human condition. Good CX starts with putting yourself in the customer's shoes, and in this case, the customer's mind too.

To Drive ROI, CX Leaders Must Move Beyond Vanity Metrics

Pedro Catarino, Director of Customer Experience at Banco Santander talks about the necessary priorities of CX leaders.

Let Consumer Psychologists Lead The Way

Navigating Customer Minds Season 2 is coming out soon! Explore expert insights from consumer psychologists to understand the why behind customer choices.

How Consumers are Taking The Wheel of Brand Narratives

There is a shift towards consumer-driven brands and user-generated content. Businesses need to either adapt or risk being left behind
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