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Customer Behaviour

Over 60% of Consumers Find Retail Communications Irrelevant

As shoppers face overwhelming choices, retailers must move beyond broad labels to truly understand their customers’ unique needs. New study finds retail brands can no longer rely on demographics to inform communication strategies, highlighting the urgent need for personalisation.

What are The Top Drivers of Patient Loyalty in 2025?

Press Ganey’s Patient Experience 2025 report reveals the emerging trends of patient loyalty in the healthcare industry and why reliability may matter more than satisfaction.

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

AI, CX, and the End of Disconnected Listening

Despite the growing amount of customer feedback, most brands still struggle to act on what truly matters.

How Outdated Processes Undermine Trust in AI-Driven CXs

While consumer trust in AI is growing, outdated forms, poor omnichannel experiences, and clumsy data intake processes are eroding confidence, especially in critical sectors like healthcare, banking, and insurance.

Rethink Mobile: Behaviour Beats Downloads

French brands are moving from chasing installs to mastering the real customer journey, blending data, trust and behaviour insights to turn browsers into loyalists.

Most CX Dashboards Are Digital Graveyards—It’s Time to Dig Up the Truth

Most CX dashboards are cluttered with unused metrics and surface-level insights. In this interview, CX expert Sue Duris explains how to transform passive data into action, build feedback loops that drive behaviour change, and turn customer silence into advocacy.
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