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Customer Service & Contact Centres

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.

Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.

CX Moments That Defined 2025

Big players are placing bigger bets on adding agentic capabilities to accelerate the speed to insights, context-aware conversations, and help the enterprise and its employees drive more value. Here are the big moments in 2025 that cemented the milestones in the future CX roadmap…

Why Metrics Alone Fall Short in the Golden Quarter

During the Golden Quarter, traditional CX metrics fall short as customer expectations rise. A mindset-led, empathy-driven approach to AI and experience design is becoming critical for brands navigating peak demand.

Contextual Intelligence is Redefining What Great Service Means

A new CX Trends report reveals how contextual intelligence—powered by AI, data, and human understanding—is setting a new global benchmark for speed, personalisation, trust, and predictive service.

Real-time Customer Context is the New Currency of Contact Centres

Early-stage automation solutions were often rule-based and struggled to tackle more complex enquiries. This tangled web of disconnected bots and fragmented systems. Pedro Andrade, VP of AI at Talkdesk, explains how CXA platforms are transforming real-time customer problem-solving with multi-agent intelligence.

When Shelves Go Digital: The Next Frontier of Retail Intelligence

Tom Gehani, VP of Product and Growth at Simbe, explains how real-time shelf intelligence helps retailers uncover hidden inefficiencies, recover lost sales, and create more connected, customer-centric shopping experiences.

When Empathy Gets Lost in Translation: Synchronous Voice Support

One of the biggest frustrations for customers is not being able to fully express themselves clearly, especially when language becomes a barrier. Davit Baghdasaryan, CEO and Co-Founder, Krisp, explains how real-time voice translation improves customer trust, empathy, and CX outcomes.

AI, Trust, and the Future of CX: What Consumers Really Think

A new report reveals a striking CX confidence gap—leaders trust their delivery, but consumers see inconsistency, broken promises, and scepticism around AI. The findings spotlight risks and opportunities shaping customer trust.
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