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Customer Service & Contact Centres

Why CX Is Now an IT Reliability Problem for Businesses

As SMEs rely more on digital touchpoints, CX is now defined by system uptime, security, and integration rather than traditional service behaviours. Poor IT reliability is emerging as the hidden cause of customer dissatisfaction and lost trust.

Why Contact Centre Agents Are Engaged But at Risk of Burnout

A survey of 540 contact centre agents finds 68% are proud of their work and 75% cite empathy as their strongest skill. Yet rising stress, slower pay growth, and uncertainty around AI are creating clear retention risks.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.

Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.

CX Moments That Defined 2025

Big players are placing bigger bets on adding agentic capabilities to accelerate the speed to insights, context-aware conversations, and help the enterprise and its employees drive more value. Here are the big moments in 2025 that cemented the milestones in the future CX roadmap…

Why Metrics Alone Fall Short in the Golden Quarter

During the Golden Quarter, traditional CX metrics fall short as customer expectations rise. A mindset-led, empathy-driven approach to AI and experience design is becoming critical for brands navigating peak demand.

Contextual Intelligence is Redefining What Great Service Means

A new CX Trends report reveals how contextual intelligence—powered by AI, data, and human understanding—is setting a new global benchmark for speed, personalisation, trust, and predictive service.

Real-time Customer Context is the New Currency of Contact Centres

Early-stage automation solutions were often rule-based and struggled to tackle more complex enquiries. This tangled web of disconnected bots and fragmented systems. Pedro Andrade, VP of AI at Talkdesk, explains how CXA platforms are transforming real-time customer problem-solving with multi-agent intelligence.

When Shelves Go Digital: The Next Frontier of Retail Intelligence

Tom Gehani, VP of Product and Growth at Simbe, explains how real-time shelf intelligence helps retailers uncover hidden inefficiencies, recover lost sales, and create more connected, customer-centric shopping experiences.

When Empathy Gets Lost in Translation: Synchronous Voice Support

One of the biggest frustrations for customers is not being able to fully express themselves clearly, especially when language becomes a barrier. Davit Baghdasaryan, CEO and Co-Founder, Krisp, explains how real-time voice translation improves customer trust, empathy, and CX outcomes.

AI, Trust, and the Future of CX: What Consumers Really Think

A new report reveals a striking CX confidence gap—leaders trust their delivery, but consumers see inconsistency, broken promises, and scepticism around AI. The findings spotlight risks and opportunities shaping customer trust.

Experience Hub: What the Future Contact Centre Looks Like

Jonathan Barouch explained how the Experience Hub bridges AI and human collaboration, focusing on empathy, meaningful resolutions, and customer relationships that build long-term trust and loyalty.

96% of CX Leaders Embrace AI, Yet Governance Falls Short

The CX Landscape Report by CallMiner reveals organisations are scaling AI implementation while still grappling with organisational challenges, such as analysing data and acting on insights.

The Return Trap: Fixing Retail’s Most Expensive Mistake

When ASOS banned shoppers over return policy abuse, it sparked debate. But the real lesson lies deeper: how can retailers reduce return rates without damaging customer trust?

Are Brands Empathy-Led or Efficiency-Obsessed?

From SLAs that reward speed over solutions to policies employees are ashamed to enforce, this is a wake-up call for brands chasing performance at the cost of empathy.

Top Drone Delivery Companies Shaping Last-Mile Logistics

From Amazon and Walmart to Manna and Skye Air, these 10 drone delivery services are redefining CX, bringing speed and convenience to a new level.

Beyond the Hype: The Gap Between CX Claims and Reality

While nearly all businesses claim to prioritise CX, few actually deliver. A new study reveals a trust gap between organisations’ ambitions and execution.

Why Your Contact Centre is an Untapped Growth Engine

Most brands still see the contact centre as a value centre at best but unlocking its real power means seeing it for what it is: a hidden engine for growth, trust, and sustainable revenue.

Why Mobile-First Customer Service is The New Retail Standard

With 46% of shoppers prioritising mobile-first support over AI or empathy, a new report shows retailers are falling short. Discover how closing the mobile-CX gap can build loyalty and drive growth.

15 Contact Centre Innovations Transforming Customer Support

A look at 15 contact centre innovations that are reshaping customer service in 2025, from agent assist tools to smarter and responsive support strategies.

Signed, Sealed… Stolen? Understanding Why Your Package is Still in Transit

Delivery delays are no longer just a nuisance—they’re a growing business risk. From porch piracy to supply chain hiccups, packages are getting lost in transit and taking customer trust with them. How can retailers respond?

How IT Leaders Can Redefine Customer Success in The AI Era

AI and digital transformation haven’t changed the core of customer success—they’ve changed how IT leaders drive it, says Vijay Tambwekar, Author of Customer Experience Decoded and former Strategic Advisor at NTT Data Services.

Is Supply Chain Visibility Impacting Brands’ Inventory Ops?

A lack of visibility into supply chains is deeply impacting how businesses approach new technologies, ultimately leading to a drop in warehouse operations.

Consumer Study Reveals Phone Reigns in Customer Service

During the 2024 holiday season, US online spending rose 9%, influenced in part by the ubiquity of smartphones and how easy it is to make a purchase on them.

Speed vs. Support: What will Customer Service Choose?

A major customer service dilemma is that customers want quick answers, but not at the expense of feeling valued.

UK Savers Show Preference For Hybrid Customer Support Model

For most savers, AI is seen as a useful tool to streamline customer service rather than a replacement for human expertise.

35 Must-Read Books on Customer Experience

The latest releases and all you can learn from them – covering AI-driven personalisation, service design, employee experience, and loyalty strategies.

Research Finds 69% Leaders Dissatisfied With Current Contact Centre Technology

More than two-thirds (69%) feel contact centre technology isn’t meeting expectations.

Research Shows Urgent Need for AI in Customer Service

UK organisations face a considerable challenge in identifying and supporting vulnerable customers at scale, underscoring the need for AI in customer service.

7 Trends Set to Define Ecommerce in 2025

Virtual try-before-you-buy will reduce return rates, circular commerce will see substantial growth, experience-driven concept stores and retail media networks will be major revenue drivers.

TCN UK Survey Reveals Key Preferences for Customer Service

Almost 40% of Brits have posted an online review of a poor customer service experience with a company.
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