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11% of Customers Say Brands Deliver Good CX: IDC Report 

There is a significant disconnect between the customer experience (CX) brands believe they are delivering and how their customers actually view that experience, according...

TikTok Experiments with New Video Avatar Tools

TikTok’s testing a new avatar feature that can allow customers to create a digital character avatar primarily based on a selfie, with facial expressions...

Lay’s Uses Snapchat AR Lens to Launch New Wafer Style 

Snapchat has released a new AR lens to introduce the new Lay’s Wafer Style, the latest offering from the house of Lay’s. Recently launched by...

Meta Is Developing an Ethical Framework for Virtual Influencers

Meta is working to establish ethical boundaries on their application. The tech giant is working with developers and experts to establish clearer boundaries on...

Fender Chooses Lemongrass to Lead its SAP-to-Cloud Growth Initiative

Leading Global Guitar Brand Moves SAP Systems to AWS As Growth Demand for Physical and Digital Products and Services Surges. Lemongrass, the “SAP in the...
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