On International Women’s Day, CXM Today highlights 30 influential women shaping CX leadership across global brands, driving innovation, engagement, and customer-first transformation.
In boardrooms, across global brands, and at the forefront of CX, women are reshaping leadership. From airlines to retail, luxury to tech, these leaders are defining the strategies that connect businesses with the people they serve.
Their influence spans every touchpoint—digital engagement, loyalty programs, marketing innovation, and human-centred design—proving that leadership is as much about empathy as it is about expertise.
On this International Women’s Day, we celebrate 30 remarkable executives whose vision, resilience, and customer-first philosophy are setting new benchmarks for excellence.
Each of these leaders demonstrates that the path to success is built on innovation, inclusivity, and unwavering dedication to the people they serve.
Allison Ausband
Allison is EVP and Chief People Officer at Delta Air Lines. With four decades at the airline, she champions Delta’s people and culture as its key competitive advantage. Previously, as Chief Customer Experience Officer, she led the end-to-end customer journey and its 70,000-strong customer team.
Alyssa is Chief Marketing & CX Officer at McDonald’s, leading digital, media, brand, customer engagement, content, culture, and menu strategy for nearly 14,000 US restaurants. She has earned multiple company honours, including the President’s Award and selection for the Leading Women Executives program.
Amanda is the CCO at Myer, bringing over two decades of retail experience and a customer-first philosophy. With deep analytical expertise from merchandising, commercial, and supply chain roles in the US, she applies a data-driven, empathetic approach to customer engagement and marketing strategy.
Amber, CEO of the Natural Diamond Council, is a seasoned leader in luxury brand transformation. She has driven commercial growth, digital innovation, and consumer-centric storytelling at Tapestry, Farfetch, and Harrods, and previously served as Chief Marketing and Customer Officer and MD at Mytheresa.
Anna is CCO at John Lewis, bringing deep expertise in customer and brand strategy. She leads brand, marketing, loyalty, customer experience, and creative teams to uphold the company’s quality and service standards. With over 25 years of experience, she began her career at John Lewis as a graduate trainee.
Becky is Managing Director – Customer at Tesco, leading customer strategy, loyalty, digital insight, and data-driven revenue initiatives across the business. She is a seasoned marketing and CX leader with prior senior roles at Costa Coffee, John Lewis & Partners, and Outdoor & Cycle Concepts Ltd.
Becky is CCO for Retail Banking and Wealth at HSBC, overseeing CX, analytics, data transformation, CRM, and experience design, to deepen customer relationships and transform experiences. She also works as CMO for HSBC UK and has a strong background in customer-centric strategy and digital experience.
Carrie is the Chief Customer Officer at Kellanova, where she leads US customer and commercial operations, focusing on building strong retail partnerships and delivering seamless CXs. With more than two decades at the company, she has held senior roles in sales, strategy, and business leadership, driving customer-first growth.
Catherine is Global VP of Consumer Experience at Sony Interactive Entertainment, leading strategies that shape how players engage with PlayStation worldwide. She focuses on globalising CX, adapting services to regional needs while upholding the high standards expected by PlayStation’s global community.
Céline is the Global CCO at Decathlon, where she drives customer-centric strategies and global brand experience. An accomplished marketing leader, she has built successful consumer strategies. She is also a founding member of Global Game Shapers, supporting women leaders in the sporting-goods industry.
Clare is Founder and CEO of Women in CX, the global community dedicated to empowering women in CX and technology. She is an award-winning CX leader, international speaker, and podcast host with decades of experience driving customer-centric strategy, innovative CX design, and leadership initiatives.
Courtney is VP, Digital Customer Experience at Kohl’s, driving connected, personalised CXs and growth in loyalty and retention. She leads cross-functional teams to innovate omni-channel engagement and has a strong background in retail strategy, digital transformation, and customer-centric operations.
Cristina is Global SVP of Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group, leading global brand positioning, CX, and marketing strategy to strengthen guest engagement and loyalty. Cristina brings extensive international expertise in integrated marketing, CX innovation, and strategic brand growth.
Ellie is Head of Consumer Experience at Nestlé UK & Ireland, with over 15 years’ expertise in customer-centric strategy. She leads omnichannel CX transformation, designing experiences that resonate with millions of consumers and has been recognised as a Global CX All-Star and Top 100 CX Voice.
Helen is the Global CX Advisory Lead at Ipsos, shaping advisory solutions across 90 markets and integrating them into CX programmes. With 20+ years’ experience, she blends human-centred design, systems thinking, and neuropsychology. She co-developed the Forces of CX framework.
Isabelle is Group Chief Marketing & Customer Officer at Generali, leading global marketing, brand, CX, digital transformation, and distribution strategy. A member of the Group Management Committee and Generali Deutschland board, she previously led global marketing at Zurich Insurance Group and ING.
Jane is Chair of the Board and CEO of Citi, leading its multi-year transformation to modernise operations and strengthen its digital future. CEO since 2021 and Chair since 2025, she is focused on making Citi the leading partner for cross-border institutions, a global wealth leader, and a valued US personal bank.
Katalin is Chief Customer Officer at Marley Spoon, overseeing customer and people operations, insights, retention, and the global service centre in Lisbon. She focuses on improving customer and team experience and guiding organisational change. She also held leadership roles at Amazon, Avis Budget Group, and TLC Marketing.
Kim is Chief Customer Officer at Saks Global and a global executive with 20+ years in leadership. A digital-native strategist, she excels in omnichannel marketing, customer acquisition, retention, and brand growth, known for shaping consumer-driven strategies and leading high-performing teams.
Kristina is Head of Customer Journey Activation & Agency Steering at Mercedes-Benz, shaping next-stage customer journey development. She previously served as Chief Experience Officer, leading product management, CX, dealer and customer journeys, and marketing across four cross-functional teams.
Marlies is the Chief Online and Customer Officer at Mango and a member of the company’s Steering Committee. From her position, she leads the brand’s digital strategy, including the development of the ecommerce channel, customer experience, and loyalty programmes globally.
Marta is Global Corporate Director of CX & Data Insights at Henkel, where she leads CX strategy and data-driven insights to inform business decisions. She specialises in shaping end-to-end CX programmes, leveraging analytics, and aligning customer understanding with strategic growth initiatives across global markets.
Peggy is EVP & Chief Customer Officer at Marriott International, leading the company’s consumer strategy. She oversees customer engagement across 30 brands in 138 countries, unifying brand, marketing, design, data, insights, and personalisation to strengthen Marriott Bonvoy and elevate the end-to-end CX.
Rachel is Chief Customer Officer at Asda, focusing on putting customer needs at the centre of the retailer’s decisions and reinforcing value through Rollback and Asda Price. Previously, she served as Chief Customer and Marketing Officer at Morrisons, overseeing customer service, brand, marketing, digital, and PR.
Saki is Director, Product Management for Customer Service Technology at Netflix, leading product vision, strategy and the roadmap for agent tools that power global customer support. She also oversees technical operations and brings deep experience in customer service technology and business systems.
Samira is Chief Experience Officer at Amazon, where she leads CX strategy and execution across European markets. With extensive cross-functional leadership, she focuses on improving customer journeys, driving CX innovation, and aligning operational excellence with customer expectations throughout the region.
Siobhan is Chief Experience Officer at Virgin Atlantic, leading teams across brand, design, digital channels, loyalty, CRM, and customer journey development. She focuses on creating end-to-end experiences, strengthening engagement and brand preference, and supporting teams in delivering the airline’s customer vision.
Sophia is Chief Consumer Officer for Sky UK, overseeing consumer strategy, marketing, and commercial offerings across TV, content, broadband, insurance, and emerging products for Sky and NOW. She also leads transformation initiatives, delivering consumer-focused change across all Sky markets.
Stephanie is Chief Customer Officer at AXA, responsible for advancing CX, loyalty, and service excellence. She leads initiatives to align customer insight with business outcomes, ensuring customer-centric delivery across markets. She brings deep experience in CX strategy and cross-functional leadership to the role.
Susan is Customer Experience Director at Royal Mail, overseeing CX operations across 11 UK locations. She manages a multi-million-pound budget, leads transformational change, and works closely with teams to improve customer measures and embed continuous improvement across the organisation.
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
