Gen Z’s preference for in-store shopping experiences tops all other generations at 30.77%, 2 Visions’ survey revealed.
2 Visions, a consulting and market research firm, revealed a new study, the 2024 Clothing & Accessories Ecommerce Consumer Market Research Report, in collaboration with Portless. The research uncovered that Gen Z’s preference for in-store shopping experiences tops all other generations at 30.77%.
Yates Jarvis, Principal at 2 Visions, said, “This latest research challenges the prevailing narrative about young consumers’ shopping preferences. The strong inclination of Gen Z towards in-store experiences suggests a vibrant opportunity for retail brands to revitalize and innovate within their physical spaces and create a value-based approach to omnichannel. Embracing this shift can transform how we approach retail strategy and customer engagement for the most digitally connected generation.”
Izzy Rosenzweig, CEO/Founder at Portless, said, “Our collaboration with 2 Visions brings forth a comprehensive report on the current state of the ecommerce clothing and accessories market. Revealing insights such as Gen Z’s preference for hybrid in-store experiences, income-based accessibility gaps, and the Northeast’s online dominance, this report empowers e-commerce/DTC brands to understand and adapt to evolving consumer preferences effectively.”
This significant finding contrasts sharply with the common perception of younger consumers favouring online shopping, indicating a notable trend towards physical retail among this digitally-native demographic.
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