GemSeek, alongside Accenture Song, aims to help clients understand customer perspectives and make data-driven decisions.
Dublin-based Accenture, a company that offers consulting and IT services, announced that it has agreed to acquire GemSeek, a Bulgaria-headquartered customer experience analytics provider. Terms of the deal were not disclosed.
GemSeek specialises in providing insights, analytics, and AI-powered predictive models to help global businesses understand their customers.
In a dynamic business landscape where 78% of leaders see people changing faster than their business can adapt, and over half of consumers want quicker responses, GemSeek, alongside Accenture Song, aims to help clients understand customer perspectives and make data-driven decisions.
GemSeek will strengthen Accenture’s commitment to investing in data and AI capabilities through Accenture Song, a tech-powered creative group that aims to assist clients in business growth and maintaining relevance with customers.
Max Morielli, president for Europe, the Middle East and Africa, for Accenture Song, said, “Within GemSeek, we found a team of like-minded thinkers, aligned with our purpose to provide clients with means to understand their customers’ needs better, and define new ways of engagement that will drive growth during these times of change.”
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