This collaboration is essential as DeepIntent continue to innovate and deliver impactful healthcare advertising with cookieless technology.
Acxiom, a customer intelligence provider, has integrated with DeepIntent’s healthcare advertising platform, enabling healthcare providers to use DeepIntent’s Demand Side Platform (DSP) to directly access Acxiom’s exclusive health interest audiences.
Chris Paquette, CEO of DeepIntent, said, “Recognising the importance of partnerships, we’ve embraced an open-architecture approach that allows our partners to leverage their data assets and build solutions that more dynamically address our clients’ specific needs. Our partnership with Acxiom enhances our ability to serve Kinesso clients more effectively, allowing us to co-create and become the infrastructure for future healthcare solutions. This collaboration is pivotal as we continue to innovate and lead in delivering impactful healthcare advertising.”
Martin Wexler, Senior Vice President of Channel Partnerships at Acxiom, said, “We are thrilled to partner with DeepIntent and combine our collective strengths to redefine healthcare interest marketing. This integration underscores our commitment to provide marketers with the advanced tools they need to amplify patient engagement and outcomes by ensuring crucial health information is accessible when and where it matters most.”
This collaboration is essential as DeepIntent continue to innovate and deliver impactful healthcare advertising with cookieless technology. Other features of the integration are
on-demand audience creation, optimisation, and real-time campaign planning. Additionally, it offers real-time continuous campaign adjustments against DeepIntent Outcomes performance metrics like audience quality and script lift.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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