The FoodStorm technology will enable participating Ahold Delhaize USA brands to enhance customers’ shopping experience when requesting made-to-order items.
Ahold Delhaize USA has announced an expansion of its partnership with Instacart to leverage its FoodStorm order management system.
The technology will enable participating Ahold Delhaize USA brands to enhance customers’ shopping experience when requesting made-to-order items such as fresh bakery platters, customisable deli meat and cheese trays, dessert flights, floral arrangements and balloons.
“By expanding our partnership with Instacart to enable the FoodStorm platform, we’ve introduced a more seamless, modern way to order catering,” said Keith Nicks, Chief Digital and Commercial Officer, Ahold Delhaize USA.
“This collaboration unlocks new digital capabilities for our brands and elevates the omnichannel shopping experience for their customers.”
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FoodStorm aims to make it easy for customers to place orders online, by phone or by calling their local store or directly in-store, and manage their orders through a single system. With self-service tools and access to purchase history, the technology enables customers to enjoy convenience when ordering fresh, made-to-order items.
“We’re thrilled to deepen our partnership with Ahold Delhaize USA and its brands by making FoodStorm available for deli, bakery and floral departments,” said Rob Hill, General Manager of Order Ahead at Instacart.
“As more customers seek freshly prepared, made-to-order items, FoodStorm helps retailers meet that demand with modern, efficient tools that improve both the customer and team experience.”
“Together, we’re unlocking new ways for Ahold Delhaize USA’s brands to improve the customer experience with added convenience.”
Ahold Delhaize USA brands will evaluate the technology for further integration with and support of ecommerce capabilities like pre-ordering for pick-up or delivery.
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