Most users leveraging AI for content creation save up to an hour per piece of content.
Emplifi, a customer engagement platform, has released new findings that highlight the transformative impact artificial intelligence (AI) is having on content creation, with users reporting time savings of up to 50%. This significant reduction in time spent on content creation offers substantial benefits for creators across various industries, allowing them to focus on more strategic tasks.
According to the survey, most users leveraging AI for content creation save up to an hour per piece of content. With a recommended posting frequency of 1–2 times per day per channel, this can add up to as much as 60 hours saved per month. For larger projects, these time savings are even greater, solidifying AI as a key productivity tool for creators.
About 51% of participants reported using AI to automate content creation tasks like generating post captions. Another 38% use it for analysing trends and generating content ideas, while 29% are leveraging AI for personalising content and optimising posting strategies. However, 20% of respondents indicated they do not currently use AI, highlighting an opportunity to promote its time-saving advantages to drive broader adoption.
“As the demand for engaging and timely content continues to rise, AI is becoming an essential tool for content creators across various industries,” Emplifi CMO Susan Ganeshan said. “By streamlining their processes and freeing up more time for creative strategy, AI empowers content creators to focus on what truly matters—crafting impactful messages that resonate with their audiences.”
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