Built in partnership with Oak View Group (OVG), this launch at Co-op Live Arena has been engineered to maximise speed, throughput and convenience during peak event times.
Co-op Live, an indoor arena in Manchester, England, sited in the Etihad Campus next to the City of Manchester Stadium, has launched an autonomous market powered by AiFi’s spatial intelligence platform and Boxbar Tech’s self-serve beverage technology.
Built in partnership with Oak View Group (OVG), this has been engineered to maximise speed, throughput and convenience during peak event times. Located in Vertu Place on Level 00 inside Co-op Live, it features four entry gates and a frictionless checkout experience.
Pitched as Europe’s first fully frictionless, autonomous self-serve market, the location allows people to tap their card to enter, grab hot food, grab-and-go items and draught drinks from Boxbar Tech’s automated self-serve bar installation. There are queues, no tills, and no waiting.
Michalis Fragkiadakis, SVP of Hospitality Strategy, OVG International, said, “Co-Op Live was designed to lead the way in how a modern arena can operate, and this new autonomous market is a powerful example of that ambition in action.”
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“By integrating AiFi and Boxbar Tech’s technologies, we’re delivering a food and beverage experience that is faster, smarter and far more seamless for fans. It reflects Oak View Group’s commitment to redefining the standards of venue hospitality across all of our properties, and we’re proud to see Co-op Live setting the benchmark for what the future of service can look like.”
João Diogo Falcão, CEO at AiFi, said, “This collaboration is about building the foundation for how large-scale environments operate when physical spaces become fully digitised. AiFi’s spatial intelligence enables partners like Boxbar and OVG to deploy experiences that are consistent, scalable, and responsive to real-world behaviour.”
“Together, we’re laying the groundwork for a new model of venue operations that can extend across cities, regions, and global portfolios.”
Reshad Hossenally, Co-Founder and CEO at Boxbar Tech, commented: “Bar service at major arenas and venues has long needed innovation, and whilst customers crave speed and convenience, we believe they shouldn’t have to compromise on the quality of what’s in their cup.”
“We’re so proud to be working alongside OVG, the team at Co-op Live and AiFi to bring this experience to life. Delivering high-quality draught beverages in a fully frictionless, self-serve format like this is right at the cutting edge of venue hospitality.”
“It’s a glimpse of what the future of venues can look like, and we’re proud that Boxbar Tech is at the forefront of these developments.”
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