Amazon Now enables customers to order thousands of everyday essentials, including groceries and personal care items, for delivery within minutes.
Amazon has announced the launch of QLD1, the first Amazon Now on-demand delivery site in the UK, marking a major expansion of its quick commerce operations in Europe.
Amazon Now enables customers to order thousands of everyday essentials, including groceries and personal care items, for delivery within minutes. In India, the service introduced ten-minute delivery in Mumbai last year, following earlier launches in Bengaluru and Delhi, supported by more than 100 micro-fulfilment centres.
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In a LinkedIn post, Elisa Michelin Salomon, Ops Lead, EU Quick Commerce, said, “What started in May ‘25 as a few people around a table in Bangalore, discussing how we could learn from India and the UAE and bring quick commerce to Europe, has now become a live service for London customers – with fresh groceries and everyday essentials delivered in as fast as 30 minutes in Southwark area.”
She added, “Six months ago, when we started this journey, I would never have imagined we could deliver a brand new service at this speed.”
“This wasn’t just a site launch – it meant taking on the huge responsibility of standing up an entirely new network, shaping new operations, and enabling a new last-mile delivery model from the ground up.”
“From that initial small group, the journey grew into a collaboration across 57 partner teams, all aligned to make this possible. Proud of what we’ve built together – and just getting started.”
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