Amazon Buy with Prime service gets a big boost with the upcoming adidas online and in-app launch.
Amazon reports that its Buy with Prime service, a direct-to-customer (DTC) offering, will soon include adidas.
Starting this Spring, shoppers can discover Prime eligible items on adidas.com and the adidas app and add them to their cart as usual. During checkout, they will see an option to log into their Amazon account and verify their Prime membership.
Once confirmed, they’ll finish checkout using one of adidas’ various payment options. After the purchase is made, Amazon fulfills all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their Amazon account on Amazon.com, or their adidas order confirmation email.
“Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right,” said Peter Larsen, Vice President of Buy with Prime and Amazon Multi-Channel Fulfillment.
“We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.”
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