The site can help customers research topics, take action on their behalf, and continue conversations with an Alexa device from where they left off.
Amazon has launched Alexa.com, a dedicated website for its generative AI-powered Alexa+ assistant, for all early access customers. The site can help customers research topics, create content and plan meals, according to Amazon.
It can also take action on a customer’s behalf by making reservations, controlling smart home devices and ordering groceries at Whole Foods Market and Amazon Fresh, among other tasks.
Alexa.com is connected to each customer’s at-home Alexa devices, and all chats, preferences and personalisation options are shared between interfaces. Alexa.com was designed to enable customers to access an AI-powered assistant from anywhere, through any device they prefer.
Amazon launched Alexa+ in February 2025 and has continued to expand its capabilities over the ensuing months.
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“We’ve integrated with tens of thousands of services and devices, scaled to tens of millions of customers, and have seen people transform the way they use their AI assistant: twice the conversations, three times the purchases, five times the recipe requests,” Amazon wrote in a blog post.
Alexa.com aims to offer convenience through a personalised navigation sidebar that features each customer’s most-used Alexa features. Users can use it to access recent AI chats and pick up where they left off, browse files they shared with Alexa and move between tasks without losing their place.
Amazon CEO Andy Jassy has been bullish on the impact of AI on customer experience. He said he expects the technology to “reinvent virtually every customer experience” in an April letter to shareholders, and reiterated his bullish expectations for AI on a May earnings call.
Amazon isn’t alone in its ambitions. Other retailers, including Walmart, Home Depot and Lowe’s, have launched AI-powered shopping tools, while companies such as Sonos are exploring the role AI could play in home devices.
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