American Express deepens its investment in dining with Toast, combining guest insight tools and POS tech to offer restaurants smarter service and Card Members richer experiences.
American Express and Toast have announced a strategic, multi-year partnership, focused on creating more personalised hospitality experiences across the network of Resy, Tock, and Toast restaurant locations in the United States to create better dining experiences that drive more guests to restaurants.
The companies plan to build tools for restaurants to create more personalised hospitality experiences, combining the power of Resy and Tock’s guestbook capabilities and Toast’s Digital Chits technology. This will allow restaurant staff to easily view important customer information directly on Toast Go handhelds and POS terminals during service.
In addition, both companies will explore opportunities to leverage Toast capabilities to offer differentiated benefits that enhance the guest and American Express Card Member experience.
This partnership also intends to give restaurants, wineries, cafes, and bars greater visibility by making their listings from Resy and Tock available on the Local by Toast app, alongside those using Toast Tables.
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The partnership builds on American Express’s significant investments in dining to better serve restaurants, diners, and American Express Card Members and merchants. In 2024, American Express acquired dining technology platform Rooam to enable integrations with leading technology platforms, like Toast.
The company also acquired reservation platform Tock, adding 7,000 new restaurants and other venues to the American Express Global Dining network, in addition to the 20,000 restaurants and venues available on Resy.
Toast has been the trusted partner for restaurants committed to excellence, striving to make every restaurant more successful and delivering intuitive, powerful solutions that truly make a difference. Recent Toast innovations underscore its commitment to empowering restaurants and superpowering hospitality.
New features such as Digital Chits, Menu Upsells, and Advertising powered by ToastIQ, Toast’s intelligence engine, provide restaurateurs with deeper insights into their operations, helping them make data-driven decisions to optimise efficiency and drive growth.
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Aman Narang, CEO and Co-Founder at Toast, said, “At Toast, we are dedicated to helping the restaurant community thrive. By bringing together two leading companies around a shared vision for enhancing the dining experience, this partnership lays the foundation for finding more ways for restaurants to better serve guests.”
“Through this collaboration, Toast will look to provide our expansive network and innovative technology, empowering restaurants to reach diners and drive guest demand. Working together, we look forward to unlocking added visibility for restaurants and enabling more personalised service, leading to more memorable – and repeat – visits.”
Alex Drummond, EVP and GM, American Express Membership Portfolio Services, said, “Our Card Members spent over $87 billion on dining in the US alone in 2024. This partnership is a natural evolution of our investment in this growing category.”
“As an industry-leading restaurant technology platform, we believe that Toast will seamlessly complement American Express’ premium dining experiences and world-class dining network to help usher in a new era of dining.”
Product features are anticipated to start rolling out in 2026, with both companies looking to explore technology that will power personalised hospitality for guests and Card Members, and help restaurants fill their dining rooms with high-value diners.
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