The Amperity Customer Data Cloud uses AI to standardise data, resolve identities, build profiles, and provide access to save time and build more accurate data models.
Amperity announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture.
According to Statista, the amount of data created, captured, and consumed is expected to increase 165% by 2028. Unfortunately, most brands struggle to piece together customer data fast enough to better understand their customers and take action.
“Our customers have asked for AI solutions to keep up with today’s data demands,” said Tony Owens, CEO at Amperity. “The difference between market leaders and laggards isn’t just having customer data — it’s how quickly they can transform it into strategic assets for the business. That’s why we built the Amperity Customer Data Cloud — to give technologists the Customer AI they need to quickly organise and democratise data.”
The Amperity Customer Data Cloud uses AI to standardise data, resolve identities, build profiles, and provide access to save time and build more accurate data models. Through AI-powered identity resolution and data stitching capabilities, it accurately identifies and links customer data across various sources to create and maintain unique, persistent customer profiles over time. This intelligent approach has helped technologists save 90% of their time building and maintaining customer profiles and transformed how quickly teams can deliver value to the business.
The Amperity Customer Data Cloud offers four key capabilities:
- AI-Powered Identity Resolution: Easy-to-configure, ML-powered identity resolution that quickly finds hidden connections in online and offline customer data.
- Industry-Specific Data Modeling: Turnkey data models and lifecycle management predictions that accelerate the creation of a customer 360.
- Self-Service Data Access: Business-friendly reverse ETL tools and genAI capabilities that enable non-technical users to explore and segment data independently, reducing ongoing data requests.
- Intelligent Change Management: End-to-end workflow testing in a full production sandbox that has genAI built-in to help users resolve errors using natural language.
The Amperity Customer Data Cloud has launched the following capabilities to ensure customers can securely act on any data, without making copies — saving time and money.
- Real-Time Tables: Amperity Customer Data Cloud now enables brands to instantly act on streaming customer data. This allows businesses to deliver perfectly timed, personalised experiences based on customers’ most recent actions, from purchases to travel changes.
- Amperity Bridge for Snowflake: The new Bridge for Snowflake enables secure sharing of millions of customer records in real time through Snowflake Secure Data Sharing, eliminating the need for ETL maintenance and complex integrations.
- Bring Your Own Storage: Amperity’s new zero-copy data access capability allows AWS users to leverage their existing storage infrastructure to house their customer profiles and data assets. This provides tech teams control over data access and peace of mind that data is not copied to another location with all persisted data staying within the brand’s environment.
“When we started the Amperity partnership in 2016, our data was disorganised, limiting our ability to improve the guest experience and drive better business results,” said Melissa Caplis, Senior Product Manager of Data at Alaska Airlines.
“Using Amperity’s identity resolution, we established our customer data foundation, including merging six million loyalty members from two databases into one after an acquisition and resolving 169,000 dual loyalty accounts. This foundation was 2.3 times more accurate than a leading consulting firm. As a result of having unified customer profiles, loyalty conversion increased by 197%. Amperity has fundamentally changed our understanding of our customers.”
These significant improvements in customer data accuracy and loyalty programme performance demonstrate how the Amperity Customer Data Cloud can transform raw data into actionable business insights. For financial institutions like BECU (Boeing Employee Credit Union), the ability to rapidly process and activate customer data is equally critical for delivering personalised member experiences at scale.
“You can’t be relevant if you don’t have the most up-to-date data. Amperity enables our engineering team to combine and aggregate data from different sources,” said Jeanne Jones, Vice President of Digital Marketing and Analytics at BECU.
“This level of accessibility saves us 26+ hours a week on email dashboard reporting. It also saves 50+ hours on digital marketing outbound execution. We now have a deeper understanding of our members and the ability to provide them with the most suitable and timely offers.”
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
