Amplience helps ecommerce brands and retailers to create, manage, and distribute digital content.
AshGrove Capital reports the completion of a £32 million senior secured investment in Amplience, a UK headquartered provider of headless content management solutions.
Amplience helps ecommerce brands and retailers across EMEA and North America to create, manage, and distribute digital content across multiple channels, including websites, email, apps, and social media.
AshGrove’s financing solution gives additional capacity from the company’s previous facility, providing it with the additional runway and flexibility to continue investing in growth, and follows on from Farview Equity Partners’ investment in the company in 2022, which saw them join existing backer, Octopus Ventures.
Bart Cloyd, Co-CEO and CFO at Amplience, commented, “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”
James Cunnah, Director at AshGrove Capital, said, “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”
Guy Sochovsky, Founder & Partner of Farview Equity Partners, said, “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”
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