The company is also said to have reduced its spending on Apple TV+ after having spent some $20 billion on programming so far.
Apple has long been rumoured to be in talks with various ad agencies in an effort to bring some level of advertising to its Apple TV+ service. While the service remains ad-free currently, this could be changing — at least in the UK.
The company is reported to have held discussions with the UK-based Broadcaster’s Audience Research Board (BARB). Executives from Apple are said to have met with the group to explore the extra data-collection techniques needed to monitor advertising results.
Currently, BARB provides viewing statistics for all four main networks in the UK: the BBC, ITV, Channel 4, and Fox-owned Sky. The organisation also provides Apple with viewing figures for Apple TV+ programming.
The new meeting suggests that Apple is preparing to offer an ad-supported tier to Apple TV+. There were similar meetings with organisations in the US in 2022, but thus far nothing has come of those.
Apple has already accommodated limited advertising on its service, but it has been limited to live sports events. Ads were included in last year’s Major League Soccer coverage, for example, even for Season Pass holders.
The company is also said to have reduced its spending on Apple TV+ after having spent some $20 billion on programming so far. Other services, including Disney+ and Netflix, have attracted additional subscribers through lower-cost, ad-supported tier offerings.
Apple recently hired an advertising executive formerly with NBCUniversal to join a team of other video advertising executives. It seems likely that Apple will eventually offer a lower-cost option that includes ads, alongside the current ad-free tier, in countries where the service is available.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
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