Appriss Retail Partners with Optoro

Appriss Retail’s data-driven fraud protection services and Optoro’s returns management system offer a robust, full-circle solution for online and in-store returns.

Appriss Retail, a provider of solutions designed to reduce retail losses, decrease return and claim fraud and abuse, and provide a more frictionless consumer experience, announced a partnership with Optoro, a technology provider for retail returns.

This partnership offers retailers a best-in-class returns solution powered by AI and retail analytics, enabling them to mitigate returns fraud and improve profit margins, while delivering a seamless returns experience across virtual, online, and omnichannel customer touchpoints.

Returns fraud and abuse is a rising concern for retailers, causing more than $100 billion in retail loss, according to the 2024 Consumer Returns in the Retail Industry Report by Deloitte and Appriss Retail. By partnering with Optoro’s returns management system (RMS) for retailers, Appriss Retail will elevate the returns process, providing comprehensive, cross-channel coverage against fraud and abuse.

Appriss Retail’s solutions incorporate data from digital and store-specific sources to target potential bad actors and protect retail sales. This holistic approach to returns fraud complements Optoro’s end-to-end software, which manages the return experience from the point of return to resale. Together, Appriss Retail and Optoro will bring value to existing client relationships and offer 360-degree protection against returns fraud and abuse through pre-built integrations.

“Wherever a retailer engages with a consumer, Appriss Retail is there to protect the transaction against fraud and abuse. The relationship with Optoro enhances that ability and the consumer experience by providing a consistent, frictionless return experience,” said Michael Osborne, CEO, Appriss Retail.

“Our combined cross-channel integration will provide retailers with increased value in their overall returns process and improve profit margins by reducing fraud.”

“Savvy retailers know that managing returns effectively is critical to protecting their bottom line, and some bad actors can make it even more challenging,” said Amena Ali, CEO, Optoro.

“With the 300% surge in returns fraud and abuse over the last four years, we are proud to partner with Appriss Retail to continue to offer a solution that equips brands with the data, insights, and returns software to strategically solve for fraudulent behaviors, while continuing to reward healthy, loyal shoppers.”

Appriss Retail’s partnership with Optoro reinforces the company’s commitment to protecting retailer profits and combating retail crime across all channels — delivering a seamless and consistent experience for loyal customers while effectively mitigating risks.