Argos is using StoryStream’s UGC platform to boost product discovery and add authentic social proof across hundreds of product pages, replacing third-party plug-ins with a native experience.
Argos has partnered with StoryStream. This marks the latest phase of a tie up with Sainsbury’s Group that sees StoryStream powering UGC and fuelling content discovery across hundreds of product pages.
In a LinkedIn post, the company said, “Using our API, the brand can pull in authentic, rights-approved UGC directly into their own fully native on-site experiences. No plug-ins. No widgets. Just seamless content curation at scale.”
“The challenge? Sainsbury’s Group needed a way to deliver consistent, relevant social proof at scale across hundreds of product pages.”
“The solution? A unified approach using our API to replace third-party plug-ins, allowing the team to power over 500 PDPs on Argos with authentic UGC, directly integrated into their own site.”
Tom Cusack, Group Customer Generated Content Manager, Product at Sainsbury’s Group, said, “Social proof plays a vital role in helping our customers make confident purchase decisions, but the real challenge is delivering it in a way that feels authentic, consistent and scalable.”
“Having proven the impact of using StoryStream on Sainsbury’s, we’re now scaling that approach across Argos, Habitat and TU Clothing – curating high-quality UGC at scale while keeping full control of our on-site experience.”
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