The platform also brought a five-fold increase in the likelihood of shoppers making a purchase.
Armani Group, a fashion and luxury goods company, is expanding its partnership with ON, a AI chat platform powering generative AI experiences, to include its A|X Armani Exchange, Armani Exchange-Canada, Armani Exchange-UK, Emporio Armani and EA7 Emporio Armani.
In the first six months after implementing the ON platform, the A|X Armani Exchange saw 92% of inbound inquiries were immediately addressed through automated AI chat, according to a press release. The platform also brought a five-fold increase in the likelihood of shoppers making a purchase.
“With this partnership with the Armani Group, we continue to be at the forefront of transforming the way AI chat is used in luxury retail. This collaboration underscores ON’s commitment to providing innovative, AI-driven solutions that not only meet but exceed the evolving expectations of industry leaders,” Richard Cheng, president of ON, said in the release.
“Together with the Armani Group, we are redefining customer engagement, and setting new benchmarks for seamless, AI-enabled shopping experiences.”
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