The extended tie-up will increase the availability of its Express Delivery service, involving its convenience stores offering and powered by Uber Direct’s courier network – the same one that is used by Uber Eats.
Asda has signed a new multi-year preferred partner agreement with Uber Direct, Uber’s white label quick commerce service, to increase the number of locations offering rapid delivery.
Uber Direct and Asda have worked together since 2021, when the grocery retailer first launched its on-demand proposition.
The extended tie-up will increase the availability of its Express Delivery service, involving its convenience stores offering and powered by Uber Direct’s courier network – the same one that is used by Uber Eats. This is also enabling Asda to fulfil large basket orders nationwide.
The service originally enabled orders to be delivered from approximately 300 superstores across the UK, and this was expanded to ten new superstore locations in H2 2025. The plan is to now expand the proposition to more locations in 2026.
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Barney Burgess, VP of Online at Asda, said, “Express Delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order.”
“Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date. We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers.”
Caroline Varga, Regional Manager, Uber Direct EMEA, said, “It’s been incredibly exciting to be part of Asda’s growth journey these last few years, and we look forward to building an even closer relationship.”
“This deal is a testament not just to the strength and competitive advantage provided by our white label delivery service, but also a reflection of the success we’ve seen through the wider Uber partnership, across both the Uber Eats and Uber Direct platforms.”
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