While the primary goal is to reward loyal customers, the ASOS.WORLD programme is also expected to draw new shoppers due to its accessible sign-up process and wide range of benefits.
ASOS has launched ASOS.WORLD, its new loyalty programme for UK customers, following a successful trial that began in March.
Designed to evolve the way ASOS connects with its customers, ASOS.WORLD offers exclusive benefits and experiences, from early access to edits & collections and priority back-in-stock alerts, to invites to exclusive events and early access to sales.
The programme features four tiers:
- Stylist (free to join)
- Curator (£100 annual spend)
- Icon (£350 annual spend)
- A-Lister (£750 annual spend)
ASOS.WORLD reflects the brand’s continued investment in CX and long-term engagement. While the primary goal is to reward loyal customers, the programme is also expected to draw new shoppers due to its accessible sign-up process and wide range of benefits.
Macy Hong, Head of Loyalty at ASOS, said, “Our customers want to engage with ASOS in a way that goes beyond just shopping. ASOS.WORLD creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences.”
“It’s a programme designed to reward loyalty while staying true to what makes ASOS exciting and relevant – a dynamic fashion mix of our own brands and curated selection of partner brands.”
The ASOS.WORLD programme will continue to evolve based on customer feedback, ensuring it stays aligned with how ASOS shoppers want to engage with fashion.
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