With Assembled’s Brand Studio, companies can move beyond one-size-fits-all voice and chat agents toward a roster of specialised AI personas.
Assembled, an AI customer support orchestration platform, has announced the launch of Brand Studio, a new platform feature that allows businesses to create, manage, and deploy distinct AI agent identities across multiple brands and channels from a single location.
With Brand Studio, companies managing multiple brands can now give each customer-facing AI agent its own personality, voice, knowledge base, and visual identity, without the operational complexity of managing them separately.
“Consumers today don’t want to feel like their support needs are getting farmed out to a chatbot, which means that as AI-powered customer service becomes more commonplace, the brands that win will be those that use it to get more personal, not less,” said Ryan Wang, co-founder and CEO of Assembled.
“Brand Studio was built for the reality that many enterprise companies manage multiple brands and brand personas. Now they can give each of those profiles a distinct, tailored AI support experience without adding operational overhead.”
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Consumer expectations are already outpacing most AI deployments. Recent research uncovered that 73% of consumers expect companies to understand their unique needs and expectations, yet the majority of AI support agents still route every customer through the same generic experience.
With Assembled’s Brand Studio, companies can move beyond one-size-fits-all voice and chat agents and toward a roster of specialised AI personas, each calibrated to a specific customer need state.
By designing unique personas across support functions, teams can create a customer support experience that builds brand loyalty through personalisation at scale.
Key capabilities of Brand Studio include:
- Centralised multi-brand management: One place to control multiple brand identities across all support channels.
- Customisable agent personas: Configure how AI agents look and sound from chat avatars and brand colours to voice and communication style.
- Unlimited brand scaling: Scale the number of brands without adding operational complexity.
- Integrated testing and QA: Preview, test and tune new agents across channels from a single window before going live.
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