Astrid & Miyu Selects Movable Ink

Astrid & Miyu selects Movable Ink

With Movable Ink technology, Astrid & Miyu aims to deliver personalised email communications at scale.

Movable Ink, an AI-powered content personalisation platform, has announced a partnership with UK jewellery brand Astrid & Miyu.

Lucy Kemish, Head of CRM at Astrid & Miyu, said, “At Astrid & Miyu, we strive to revolutionise the jewellery experience by seamlessly blending our online and offline offerings. Movable Ink’s personalisation capabilities will introduce a new level of customisation for our shoppers, further elevating their journey.”

Matt Lyon, Vice President of Sales, EMEA at Movable Ink, said, “We are thrilled to collaborate with Astrid & Miyu, a brand that shares our unwavering commitment to delivering exceptional personalised experiences. By leveraging our technology, Astrid & Miyu will not only enhance their customer journey, but also empower their customers to create truly unique and meaningful jewellery pieces.”

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The aim is to enhance various aspects of the brand’s offerings, including the recently launched bespoke necklace service, Story Chain, which enables customers to create personalised welded charm necklaces.

Astrid & Miyu currently has 20 stores, including locations in London and New York, offering services from piercings, welding’s, and fine-line tattoos plus a few concessions in the likes of Selfridges, Harrods and a pop- up in Bicester Village.