As part of the announcement, the Hawks are introducing a new loyalty program, ‘Hawks Rewards presented by Chase’, in which fans can unlock or purchase great experiences and items.
The Atlanta Hawks and JPMorganChase have announced a new agreement to expand and grow their integrated partnership with a focus on both empowering local Atlanta communities through entrepreneurship and elevating the experience for loyal fans and dedicated Chase cardholders.
“We are beyond ecstatic to extend our partnership with JPMorganChase,” said Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks and State Farm Arena.
“Over the last five years, Chase has shown their commitment to the fans and to the city of Atlanta through numerous impactful programs and community platforms. We are eager to continue working together to uplift local communities and empower our city’s entrepreneurs in a way that it is both meaningful and impactful.”
As part of the announcement, the Hawks are introducing a new loyalty program, ‘Hawks Rewards presented by Chase’, in which fans can unlock or purchase great experiences and items.
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Special opportunities include courtside access, postgame free throw opportunities, early arena entry, pregame on-court experiences, player and celebrity meet-and-greet opportunities, official team merchandise, and event tickets.
Fans can also learn more about the Hawks Rewards presented by Chase program by visiting in-arena kiosks located at sections 108 and 217 during Hawks home games.
“We continue to prioritise creating and implementing ways that we can provide additional value and unique experiences for all of our fans and concertgoers,” said Hawks and State Farm Arena Executive VP and CMO Melissa Proctor.
“Our partnership with Chase has provided us the perfect opportunity to further enhance our app and create a new, exciting connection with our fans.”
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In addition, Chase will be the presenting partner of the My Cards section within the Hawks and State Farm Arena mobile app. This feature allows ticket buyers to link their Chase Card to their account, providing them with the opportunity to earn points within Hawks Rewards.
Whether in the arena, online, or at live events, Hawks Rewards ensures every interaction offers new opportunities to earn and redeem. Chase cardholders will receive premier perks within the rewards platform, including:
- $10 Hawks Bucks (upon linking their card in the Hawks and State Farm Arena app).
- Exclusive discounts on food, beverage and retail purchases.
- Accelerated rewards with extra points earned on specific challenges.
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In addition, Chase is now the presenting sponsor of key initiatives, including:
- 24 Days of Giveaways presented by Chase Freedom.
- Rookie Entrepreneur Program presented by Chase.
- HBCU Night presented by Chase.
“JPMorganChase is proud to deepen our partnership with the Atlanta Hawks, a team that shares our commitment to empowering communities and creating meaningful opportunities,” said Kate Schoff, Firmwide Head of Sports & Entertainment Marketing, JPMorganChase.
“Through innovative programs like Hawks Rewards and the Rookie Entrepreneur Program, we’re excited to help elevate the fan experience and support Atlanta’s next generation of business leaders, on the court and beyond.”
As part of the partnership renewal, Chase will collaborate with the Hawks to support Atlanta’s entrepreneurs, especially first-generation small business owners who are early in their business development journeys.
This will include the annual Rookie Entrepreneur Program, in which selected small business owners receive support and coaching, as well as unique engagement and opportunities for in-game or on-court highlights.
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