Authentic Brands Group Partners with Reshop

Reshop will be rolled out gradually across the Authentic portfolio, starting with brands like Reebok and Champion, to improve the post-purchase experience by offering customers faster and more flexible refund options.

Authentic Brands Group has announced a partnership with Reshop, a platform focused on refunds for consumers and merchants. Reshop becomes the instant refund provider for brands within the Authentic portfolio, which will be introduced through a phased roll-out.

Reshop will be rolled out gradually across the Authentic portfolio, starting with brands like Reebok and Champion, to improve the post-purchase experience by offering customers faster and more flexible refund options.

“Speed, convenience, and optionality are key factors for retailers to ensure success in today’s landscape, and we’re always looking for new ways to enhance the shopping experience for our customers,” said Adam Kronengold, Chief Digital Officer at Authentic. 

“We’re thrilled to partner with Reshop to continue to improve the overall post-purchase experience for shoppers, offering them greater flexibility through instant refunds.” 

Anthony Eisen, CEO at Reshop, said, “The early success of Reshop has really cemented the need for our platform and showcased its impact for retailers.” 

“We’re seeing half of our customers go back to the original merchant for repeat purchases and often incredibly fast, with the majority of repeat purchases happening in less than 24 hours and in some cases as little as one minute.”

“It’s exciting to see how instant refunds are driving that behaviour, and we can’t wait to expand this experience to even more customers through our partnership with Authentic, which has an incredibly loyal network of shoppers across its brands. We’re eager to deliver the best possible service to keep them coming back.”

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