Authentic will integrate Seel’s Worry-Free Purchase programme, providing shoppers with protection against delivery issues such as missing or stolen packages.
Seel, an agentic post-purchase platform, has announced a partnership with Authentic Brands Group (Authentic), a sports, media, entertainment and lifestyle platform.
The tie-up aims to deliver a more confident, streamlined post-purchase experience to Authentic’s portfolio, which includes names like Reebok, Juicy Couture, Champion, DC Shoes, Vince Camuto, Roxy and RVCA.
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Authentic will integrate Seel’s Worry-Free Purchase programme, providing its shoppers with an added layer of protection against delivery issues such as missing or stolen packages. Seel handles all claims, refunds, and support directly, while providing support to the company’s customer service teams.
The company stated that its AI-driven instant claim process reviews and approves claims immediately.
“Delivering an exceptional customer experience is our priority,” said Adam Kronengold, Chief Digital Officer at Authentic. “Partnering with Seel allows us to enhance the journey beyond checkout and give our shoppers the confidence and peace of mind they expect from our portfolio of iconic brands.”
“Our mission is simple: make everything after checkout feel effortless,” said Zack Peng, CEO at Seel. “With Worry-Free Purchase, brands within Authentic’s global portfolio can now offer a risk-free delivery experience, and we’re excited to help them deliver a best-in-class post-purchase relationship.”
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