The loyalty partnership, revealed during the TFWA World Exhibition & Conference in Cannes, underlines both companies’ shared mission to enhance the traveller journey through innovation and collaboration.
Avolta and King Power have unveiled a loyalty partnership that will allow members of both companies’ programmes to enjoy reciprocal benefits across their combined international footprint.
Launching on 1 November, the Club Avolta X Power Pass partnership marks a major step forward in how travel retailers engage with customers, extending rewards and recognition “beyond traditional boundaries”.
Under the new initiative, Power Pass members who sign up to Club Avolta will instantly gain access to premium benefits across Avolta’s global network of airport, downtown, motorway and cruise locations.
Likewise, Club Avolta members who join King Power’s Power Pass will unlock exclusive duty-free privileges and offers across Thailand, including at participating hotels, attractions and curated travel experiences.
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The partnership, revealed during the TFWA World Exhibition & Conference in Cannes, underlines both companies’ shared mission to enhance the traveller journey through innovation and collaboration.
“Our loyalty programme partnership with King Power is a bold step forward in our mission to push past traditional boundaries,” said Xavier Rossinyol, CEO of Avolta.
“We’re showing that even two industry leaders can join forces to improve the traveller’s journey together. This partnership is a clear demonstration of our loyalty strategy — expanding choice, challenging convention, and placing travellers firmly at the heart of everything we do.”
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Aiyawatt Srivaddhanaprabha, Executive Chairman of King Power Group, added: “This landmark partnership represents a defining moment for travel retail. Together, we are creating a truly borderless loyalty experience that mirrors how people travel today — seamlessly across airports, downtown stores, and beyond.”
“The ‘power of possibilities’ becomes reality as we offer millions of loyalty members unprecedented access to exclusive benefits across our combined global footprint.”
Club Avolta, launched earlier this year, is the world’s first global loyalty programme spanning duty-free, duty-paid, and F&B, designed to integrate the full travel experience across Avolta’s portfolio.
Its collaboration with King Power signals a new, open-platform approach to loyalty within travel retail — one that prioritises the customer over competition.
By joining forces, Avolta and King Power are setting a new benchmark for loyalty in travel retail, proving that collaboration between players can drive meaningful value for travellers worldwide.
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