BBC Studios Unveils Fan-Driven Online Store

BBC Studios Unveils Fan-Driven Online Store

The launch marks BBC Studios’ continued investment in direct-to-consumer offerings, as it builds out new digital touchpoints to strengthen fan engagement and unlock new revenue streams through commerce.

BBC Studios is rolling out a new ecommerce proposition globally for fans to acquire personalised products inspired by their favourite brands. The online shop will be powered by SNOW’s print-on-demand technology. 

It will offer limited-edition merchandise and personalised products from Doctor Who, Bluey, Top Gear, BBC Earth and the BBC Playback Collection. The store launches with Doctor Who products to coincide with the San Diego immersive “Black Archive” experience, with other brands arriving in the coming months.

“This is the next chapter in our fandom-first strategy,” said Jasmine Dawson, Senior VP of Digital at BBC Studios. “This shop is built on deep fan insights, which means it is uniquely positioned to understand and respond to what our fans actually want.”

“We’ve created a digital ecosystem where fans don’t just watch; they participate, share, and now, shop. Built for superfans, designed to be agile, creative, and deeply connected to the communities we serve. This is about giving fans more of what they love, in the places they already are.”

The launch marks BBC Studios’ continued investment in direct-to-consumer offerings, as it builds out new digital touchpoints to strengthen fan engagement and unlock new revenue streams through commerce.

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